Subtle goal reminders, known as primes, can offset hedonic effects of food and facilitate health behavior

Research to be presented at the Annual Meeting of the Society for the Study of Ingestive Behavior (SSIB), the foremost society for research into all aspects of eating and drinking behavior, introduces novel cost-effective strategies to facilitate healthy eating among weight-conscious consumers. (2012-07-10)

URL: http://www.brightsurf.com/news/headlines/77323/Subtle_goal_reminders_known_as_primes_can_offset_hedonic_effects_of_food_and_facilitate_health_behavior.html