March 12, 2013 - [Loopholes ](http://www.yaleruddcenter.org/resources/upload/docs/what/advertising/ChildDirectedAdvertising_AJPM_3.13.pdf) in industry self-regulation allow food companies to continue to reach large numbers of children with advertising for unhealthy products -- such as fast food, candy, and cookies -- during "tween" programs and popular children's holiday specials, according to a new Rudd Center study published in the American Journal of Preventive Medicine.
To address concerns about food marketing to children, the Better Business Bureau created the Children's Food and Beverage Advertising Initiative (CFBAI), through which participating companies pledge to advertise only healthier dietary choices during "child-directed television programs."
The study found problems, however, stemming from the definition of "child-directed programming." Most CFBAI companies define this as programs with an audience of 35% or more children under 12. Under CFBAI guidelines, only food advertising that airs during these programs must meet criteria for healthier dietary choices.
URL: http://www.yaleruddcenter.org/industry-self-regulation-permits-junk-food-ads-in-programming-popular-with-children
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