Wednesday, August 22, 2012

UMN study shows eating less is about reduced desire and willpower

New research from the University of Minnesota's Carlson School of Management suggests learning how to stop enjoying unhealthy food sooner may play a pivotal role in combating America's obesity problem. The research, published in the Journal of Consumer Research, explores how satiation, defined as the drop in liking during repeated consumption, can be a positive mechanism when it lowers the desire for unhealthy foods.

URL: http://www.news-medical.net/news/20120823/UMN-study-shows-eating-less-is-about-reduced-desire-and-willpower.aspx

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