Tuesday, July 10, 2012

Reward sensitivity increases food 'wanting' following television 'junk food' commercials

Research to be presented at the Annual Meeting of the Society for the Study of Ingestive Behavior (SSIB), the foremost society for research into all aspects of eating and drinking behavior, sought to investigate personality traits that make some people more vulnerable to over-eating and weight gain. (2012-07-10)

URL: http://www.brightsurf.com/news/headlines/77320/Reward_sensitivity_increases_food_wanting_following_television_junk_food_commercials.html

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