June 5, 2012 - Disney recently announced that food advertised to children on its many media platforms will have to meet new, healthier standards. The new guidelines, set to go into effect by 2015, are designed to promote the consumption of fruits and vegetables and to reduce the intake of sodium, sugar, and saturated fat.
In an interview with [USA Today][1], Rudd Center Director, Kelly Brownell, PhD, said "This is a significant advance by Disney. With their reach and credibility, the tight nutrition standards they have set for specially designated foods will touch millions of children."
[1]: http://www.usatoday.com/money/advertising/story/2012-06-05/disney-advertising-to-kids/55385470/1
URL: http://www.yaleruddcenter.org/disney-to-reduce-food-marketing-to-children
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