September 11, 2012 - Public health campaigns have emerged across the country to promote behaviors that can help reduce obesity. But do the messages communicated by these campaigns help reduce obesity or potentially make the problem worse?
The public responds more favorably to [obesity-related health campaigns](http://www.yaleruddcenter.org/resources/upload/docs/what/bias/Public_Perceptions_Public_Health_Campaigns_IJO_9.12.pdf) that emphasize specific health behaviors and personal empowerment for health, rather than messages that imply personal blame and stigmatize those who are obese, according to a study just published in the _International Journal of Obesity_ by the Rudd Center.
URL: http://www.yaleruddcenter.org/messages-in-anti-obesity-campaigns
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