Subtle goal reminders, known as primes, can offset hedonic effects of food and facilitate health behavior

New research introduces novel cost-effective strategies to facilitate healthy eating among weight-conscious consumers. A number of experiments now suggest that simply adding words related to health and weight on posters, restaurant menu's, or recipe cards can stimulate healthy food choices among dieters and overweight individuals, in a variety of real-life settings.

URL: http://www.sciencedaily.com/releases/2012/07/120710093812.htm