January 16, 2013 - Over two thirds of Americans are now overweight or obese and research has shown that drinking soda and other sugary drinks increases young people's chances of becoming obese. In response, Coca-Cola has launched an ad campaign that promotes its efforts in fighting obesity. The two-minute commercial, called "Coming Together," airs on national cable news and highlights Coca-Cola's low- and no-calorie beverages. It also informs viewers that "all calories count no matter where they come from" and that "if you eat and drink more calories than you burn off, you'll gain weight."
According to Coca -Cola, the company is reinforcing its efforts to work together with American communities, business and government leaders to find meaningful solutions to the complex challenge of obesity, but will this public service campaign actually make a difference?
In a study that evaluates the effects of public service announcements (PSAs) on health-related behaviors, Yale researchers found that [these campaigns may increase the behaviors they are designed to discourage](http://www.yaleruddcenter.org/resources/upload/docs/what/misc/Antismoking_PSAs_TC_1.13.pdf). The study, published in the journal _Tobacco Control_, examines the effect of antismoking PSAs on smoking behavior immediately following exposure and has implications for all public service campaigns, potentially including Coca Cola's recent effort to address obesity.
URL: http://www.yaleruddcenter.org/will-coca-colas-public-service-campaign-to-address-obesity-help-or-hinder-the-obesity-fight
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